The 30 Day Roller Coaster Ride
“A re you sure you want to go that high?” Mike asked me.
“Absolutely. Given what Kickstarter takes, and what my fixedcosts are, I need $4500.”
“Okay, let’s see what happens.”
And with that, my Quixotic campaign began, seeking $4500 toallow Thrilling Adventure Yarns makesome advance money, allowing me to buy rights to an unpublished Lester Dentshort story, cover art, logo, etc.
I’d supported plenty of campaigns, silently criticized howsome were handled, and with some trepidations entered the world ofcrowdfunding.
We took off with some love and support and had a great firstnight. But then a funny thing happened. We had a good first day, first fewdays, and weren’t slowing down. By the sixth day, we hit the goal. I thought it’dbe a struggle, requiring all thirty days to get there.
So, it was on to promoting the stretch goals and we met thenexceeded each of them, requiring me to get creative, coming up with new goals,especially ones that wouldn’t cost much (other than sweat equity). And we hitthose.
With just days left, we sped towards the unimaginable$10,000 barrier and then broke through it. The question on my mind in the lastfew days was just how high we could go.
Last night, the thirty day countdown clock ran out ofseconds and I was left to marvel at the totals. $11,172 pledged from 400backers, 248% of goal. It took a while for that to settle in.
So, why did it work so well? You got me. Was it the celebration of the pulps? The lineup of talent? The phase of the moon? Something clicked with the audience above and beyond any of our wildest dreams. I certainly got a lot of help and support from my co-authors, which no doubt pushed things further than I could have alone. I got some kind press coverage and can't thank those sites enough for the help. Now, I can't
Once I pay the writers, artists, and other suppliers, plusthe Lester Dent Estate, printing and postage, there should be a littlesomething but it’s surprising how much of the $11,172 has been allocated. Ofcourse, that also means a lot less for the tax man and I’m okay with that.
I finished lining up my artists and have a nice array whichI will be announcing soon. They all agreed to work for ridiculous sums, partlyout of affection for me and/or the project but having them makes it all thebetter.
In March, the revised manuscripts and artwork will arriveand then I assemble the book and hand it off to Aaron Rosenberg for design. We’reon schedule for July, which is excellent.
But I really need to take a moment and savor the victory.